Just before the end of Christmas 2016, AVP began working on the last project of the year for an Derbyshire charity, Exercise for the Heart.
Working closely with local hospitals’ Cardiac Departments (Nottingham City, Derby City, D.R.I. and Ilkeston Community Hospital) it was agreed that an exercise class to follow on from the hospital sessions would be a good exit strategy for them to refer patients to.
Jane Bancroft who is the founder and also senior instructor at Exercise for the Heart, knows AVP’s Brett from over 15 years ago when he used to date her daughter. It was through Facebook that Jane’s daughter pointed her towards the AVP page and this is where the video marketing project began.
The filming took place at two locations in Derbyshire over 3 different sessions, also including their Christmas dinner event at Swancar Farm. The sessions bought people together who have had heart problems in the past or with no major health issues at all. It was there to help them exercise of a daily basis and to meet other people the same age and make friendships.
AVP created several videos to help market Exercise for the Heart, bringing all the benefits it offers and showcase what a great foundation this really is.