Video marketing strategy: our 6 top tips to help you get your promotional videos in front of the right clients.

1) Keep it short and visually engaging

“Time is always against us, so find the right balance between information and visual content. You don’t want to bore the audience or clients. They know what they want or they wouldn’t be watching your online video marketing. We make trailers and adverts for our clients. The trailer is the short 30-90 second video that captures their customers’ attention. Just like with trailers in the cinema, it leads to the 1-3 minute advert.”

 

 

2) Hire a professional

“We wouldn’t try and make our own website because we don’t know how, so we went to professionals. We wouldn’t expect you to film your own marketing videos, but we can advise and we know what we’re talking about. If you pay for a professional service, the cost should reflect a professional outcome.”

 

3) Think outside of the box

“Talking heads are always a good approach when planning your online video marketing, because we deal with people better on face-to-face contact. So get you, your staff or even your clients talking about your business, products and services. But more than that, think about its visual representation. Go big, go Hollywood almost and don’t hold back on what you can achieve. Be bold, be the best.”

 

4) Social Media is your best friend

“You can’t deny how overwhelmed we get with trying to keep up with social media updates. But with a strategic video marketing plan, you can send out your message with a single video. A single video contains more than 140 characters, which is Twitter’s limit. It can help clients to understand your message by exciting their senses through sight and sound. Just like tip 3, this is all about the visual representation of your business, products and service.”

 

5) Don’t stop there, go behind the scenes

“So your marketing video is on-line and plugged on social media worldwide, what next? Go behind the scenes and show the creative personality behind everything you’ve produce. This could be out takes, ‘making of’ videos, or even photos from the day’s filming. Keep your clients or fans engaged with a whole host of extra features. Even the pros have bloopers.”

 

6) Just be yourself

“The reason you make sales is because you do it face-to-face. The very principle of ‘people buy from people’ does exactly what it says on the tin. If you are the face behind your business, then be the voice too. Be natural because people want to connect with you, not a robot. So stay away from lengthy scripts, as you’ll think about it too much and when it comes to ‘lights, camera, action’…you’ll get stage fright and freeze. And lastly, don’t forget to smile.”